VISITOR PROMOTION AND PUBLICITY

The organisers plan a powerful publicity package which will incorporate a mix of marketing elements designed to stimulate visitor and delegate attendance. These elements will include press releases, paid advertising, direct mail, fax campaigns, electronic mailing, complimentary tickets and e-tickets and a V.I.P. visitor programme.

The campaign is ongoing and open ended. The organisers are committed to explore any other opportunity as and when these are identified.

Public Relations & Advertising

Petro.T.ex Africa’s media partners together with other relevant local, regional and international press will carry an ongoing programme of advertising and editorial coverage in the lead up to the event. The conference, exhibition, exhibitor’s offerings and details will all feature.

Complimentary Tickets & Direct Mail

Complimentary admission tickets will be carried in all media partner publications. They will also be mailed to an extensive industry buyers list. Each exhibitor will also be issued with 250 tickets for distribution to their own prospects or client base.

Continental Exposure

Extensive regional buyer travel packages are being developed in conjunction with the conference programme to stimulate inbound visitors.

V.I.P. visitor’s campaign

Building on the success of the previous V.I.P visitors campaign the organisers have extended its reach to attract more of the all important industry buyers and decision makers.